Centrepoint UK - The 22,000 campaign.
December 2019 - All Response Media, on behalf of Centrepoint UK, commissioned xInfluence to drive awareness, through their influencers, of the 22,000 young people facing homelessness during the festive period.
What They Wanted - To drive users to sign up to the 22,000 micro site and drive engagement within their target audience.
What we did - We Overdelivered! 22% on engagement and 37% on impressions
Centrepoint UK reached their goal of 10k signatures!
What they said -"We worked with XInfluence for our agency’s first ever influencer-based campaign and we couldn’t be happier with the results. The agency were a pleasure to work with, especially Mark Wright, the CRO, who was very attentive throughout the campaign and very accommodating to our client’s needs. I’m sure we will be working together again in the near future and would gladly recommend their services to anyone wishing to branch into the influencer space"
Maxwell Farish, Digital Analyst, All Response Media