Since Keith Weed of Unilever’s comments in Cannes earlier this year, influence marketing has come in for criticism from many observers. Mark Wright, explains why much of this is unfair. So, here I am again. Like the industry knight in shining armour, Here to defend an avalanche of criticism sent from a peak of the ever growing, disillusioned, trade press mountain. Back in June we were discussing Keith Weed’s comments and his fear of fraudulent activity within our fledgling in