Love Island is far, far away from a quality audience!
Love Island continues to demonstrate the Gen Z and Millennial obsession with IG follower count over substance. We have taken all of the contestants that we found via The Radio Times (how grown up are we?). You can find the list here so you see I’m not telling porkies. We then ran them through the xInfluence platform to garner some results. I wanted further confirmation that our thirst to deal with creators over a certain age, and limit our dealings with the Millennial and Gen