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    Our prediction for the year is……ROI!
    Mark Wright
    • Feb 13, 2020
    • 5 min

    Our prediction for the year is……ROI!

    Now that we have got January out of the way, the same familiar faces offering the same old predictions daily, on the ‘influencer’ market...
    89 views0 comments
    Love Island is far, far away from a quality audience!
    Mark Wright
    • Jan 14, 2020
    • 2 min

    Love Island is far, far away from a quality audience!

    Love Island continues to demonstrate the Gen Z and Millennial obsession with IG follower count over substance. We have taken all of the...
    125 views1 comment
    The Difference is Influence
    Mark Wright
    • Aug 5, 2019
    • 6 min

    The Difference is Influence

    Today sees the launch of xInfluence, yet another new influencer marketing platform. Co-Founder Mark Wright tells us why xInfluence has...
    165 views0 comments
    Influencing The Negative
    Mark Wright
    • Jan 25, 2019
    • 5 min

    Influencing The Negative

    Since Keith Weed of Unilever’s comments in Cannes earlier this year, influence marketing has come in for criticism from many observers....
    62 views0 comments

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