Mark WrightFeb 13, 20205 minOur prediction for the year is……ROI!Now that we have got January out of the way, the same familiar faces offering the same old predictions daily, on the ‘influencer’ market...
Mark WrightJan 14, 20202 minLove Island is far, far away from a quality audience!Love Island continues to demonstrate the Gen Z and Millennial obsession with IG follower count over substance. We have taken all of the...
Mark WrightAug 5, 20196 minThe Difference is InfluenceToday sees the launch of xInfluence, yet another new influencer marketing platform. Co-Founder Mark Wright tells us why xInfluence has...
Mark WrightJan 25, 20195 minInfluencing The NegativeSince Keith Weed of Unilever’s comments in Cannes earlier this year, influence marketing has come in for criticism from many observers....