Our prediction for the year is……ROI!
Now that we have got January out of the way, the same familiar faces offering the same old predictions daily, on the ‘influencer’ market...
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Mark Wright
- Jan 14, 2020
- 2 min
Love Island is far, far away from a quality audience!
Love Island continues to demonstrate the Gen Z and Millennial obsession with IG follower count over substance. We have taken all of the...
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Mark Wright
- Aug 5, 2019
- 6 min
The Difference is Influence
Today sees the launch of xInfluence, yet another new influencer marketing platform. Co-Founder Mark Wright tells us why xInfluence has...
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Mark Wright
- Jan 25, 2019
- 5 min
Influencing The Negative
Since Keith Weed of Unilever’s comments in Cannes earlier this year, influence marketing has come in for criticism from many observers....
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