Now that we have got January out of the way, the same familiar faces offering the same old predictions daily, on the ‘influencer’ market ...

Love Island continues to demonstrate the Gen Z and Millennial obsession with IG follower count over substance. We have taken all of the c...

Today sees the launch of xInfluence, yet another new influencer marketing platform. Co-Founder Mark Wright tells us why xInfluence has on...

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influence marketing has come in for criticism from many observers. M...