A Grown Up Approach to Influence Marketing
xInfluence is a leading, full-service influence marketing platform and agency. Head quartered in Newcastle with commercial offices in London, we work closely with top brands and agencies, matching them with the very best creators, specifically targeting the affluent, largely forgotten, over 35's also known as Generation X.
We'll help you hatch a plan for success across all social platforms with correlating creative and an authentic, cohesive message to your over 35 audiences. Discover how we can transform the way you use your influence marketing budget.
Helping You Stay Ahead
xInfluence prioritises the needs of each client. We strive to help you find your creative voice through our managed service and help you to plan your own campaigns within our SaaS platform 'X'. We are a culture of thinkers and makers who have been bringing our clients’ ideas into existence over the last 20 years. We work closely with each brand in order to create solid communication strategies, in a fraud free environment, producing measurable return on investment.
SELF SERVICE PLATFORM
The 'X' platform introduces social media ‘influencers’ to advertisers targeting the over 35’s. The platform is the first in the world to specifically target the lucrative ‘generation X’ market.
'X' offers advertisers the chance to search, vet, match and hire influencers, in one powerful system, whilst offering a full analytic and reporting suite to evaluate the success of a brands influence marketing activity. Our new platform is now live for creators to join. Click here.
At xInfluence we help you define and sharpen your vision and then help you bring it to life. We’re focused on creating custom solutions that develop your messaging in order to build and drive brand awareness. Founded in 2019, but with over 40 years in advertising combined, our team has the smarts and practical experience to develop a tailor-made creative plan of attack that will deliver amazing results.
In today’s world, success involves building a brand that connects emotionally with the public in a way that aligns with its business plan. We’re passionate about helping you find your creative voice and building this presence . We leverage your unique strengths to choose the right approach for you, whether that be conventional or avant-garde, build strategic roadmaps that deliver results.
LET US BE PART OF YOUR TEAM
Work with some of the worlds largest brands
Get paid for doing what you love
Network with other creators at our Xpertise events
Stand out from the crowd. No more competing with influencers who have no relevance to your audiences
Work with brands who want to target your demographic and enhance you and your work
Take charge of your audience analytics
Understand your 'true worth'. Never be under sold again!
CONNECT WITH US
IN THE NEWS
Influence marketing facts and figures
Take a look at the latest report from The Influence Marketing Hub by clicking the link below:
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MEET THE TEAM
Our passion for creating meaningful change for clients is what sets us apart. We believe in our craft, and it truly shows in all of our work. We work tirelessly so that you don’t have to. We are shaping the way people connect with the world, and we want to work with you.
Head of Creative Talent
Paul has 30 years’ experience in tech’ sales and product development. Having designed and resold EPOS solutions during the 90s and 00s, he has subsequently worked as a consultant on several projects for a variety of companies. Pauls recent successes include the design and development of a vehicle telematics solution for UK emergency services.
Importantly Paul has a keen interest in all forms of social media, and a particular interest how it is used by organisations to sway and change opinions. He has set up and maintained several social media accounts for a broad range of organisations and has worked with political lobbying and public policy companies, on various social media platforms.
Mark has 20 years’ experience in digital advertising, working for some of the top U.K. companies and leading commercial teams at Sky TV and DMG. Skilled in the innovative use and application of digital technologies within modern media and advertising challenges across both desktop and mobile. Mark is an experienced negotiator in bringing together new technologies with traditional advertising and identifying valuable opportunities to be exploited.
Mark has held executive positions within the startup sector with both Claria and Drawbridge, being the first employee on the ground for these Silicon Valley ventures as their EMEA M.D. More importantly, Mark has held senior commercial positions with influence marketing platforms Influencer and Takumi.
As one of the very first bloggers in 2006, Tess has a great deal of experience in social media. She has run blogs in multiple markets and has collaborated with some of the biggest brands in the space. Tess' expertise and experience has made her well respected in the industry and an influencer of influencers. She is the creator of the successful campaign #MINDFLUENCING, where she, in 2019, collaborated with Instagram to educate followers and influencers in best practices and how to make a positive social impact on the platform. Tess regularly attends panels and podcasts as a social media expert, with an aim to define and de-mystify the influencer sphere. On her own popular Instagram account, she focuses on sustainability and mindful influencing.
Alex is an experienced Commercial Director who has worked at some of the biggest and best media companies in the UK over the last 15 years. He was part of the launch team for Shortlist & Stylist where he developed an appetite for bringing new brands to market, growing revenue from £0 to £26m pa. Most recently he has completed successful projects for Men’s Health at Hearst, The Hook and helped the recently launched ‘Book of Man’ establish their proposition within the major clients and media agencies. Alex is endlessly positive and authentic in what he does.